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Positioning Playbook

TM

Outlining your brand positioning is the single most important thing you can do to ensure the success of your business.  

 

Through my process, we will develop or refine your positioning, and create your brand character and essence, while crafting  the foundational text that your brand will be built around.  I offer expertise

and experience usually reserved for large companies, at a fraction of the cost, and in a fraction of the time, you'll find at big name consulting firms or agencies.        

 

Image by Carlos Esteves
Colleagues Working Together

My Proven Four Step Process:

  1. Interview with key constituents, that might include the founder, board of directors and CEO.

  2. Review of market dynamics and the competitive landscape

  3. Creation of the brand strategy overview presentation

  4. Refinement of the strategy, with an interactive session that includes the original interview group

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This process can usually be completed in two weeks.  The output is  an overview deck that identifies and outlines your positioning and unique point of differentiation,  highlighting your brand tone and voice that we deploy through all your marketing channels.      

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